Why San Diego’s $2M+ Market Defies Expectations in 2025

San Diego’s top-tier real estate market is sending a clear message: confidence is back, and it’s unapologetically high-end. While some parts of the country are seeing a deceleration in demand, luxury homes priced at $2M and above in our region continue to attract strong, motivated buyers.

The Numbers Behind the Momentum

This isn’t anecdotal; the data backs it up. The latest Institute for Luxury Home Marketing report (2025) places San Diego’s median luxury price at $2.2M this June, with an impressive 27.9% of homes selling above asking price. Meanwhile, Zillow reports that the national luxury average has cooled to 2.7% annual growth.

What High-End Buyers Want

Our clients aren’t buying a transaction. They’re investing in legacy, in space, in a way of life. When I walk buyers through coastal properties with open sight lines and seamless indoor-outdoor flow, I hear the same thing: “This is what we’ve been waiting for.”

Why Sellers Should Act Now

Add to this the limited inventory in enclaves like Del Mar Heights, Solana Beach, and Rancho Santa Fe, and you’ll find healthy competition even in an otherwise cautious market. If you’re considering listing this year, timing and presentation are key, but make no mistake: the right homes are commanding remarkable attention.

In a market that continues to defy national trends, the proper insight and representation can make all the difference. At Agency West, we don’t just sell homes, we guide legacies. If you’d like a tailored perspective on what your home could command in today’s environment, we’re here to advise you with the discretion, expertise, and care your investment deserves.

References

Institute for Luxury Home Marketing. (06 de 2025). Luxury Market Report: June 2025. Luxury Home Marketing: https://www.luxuryhomemarketing.com/assets/LMR_NorthAmerica.pdf